It all started with a love for the ride. Not just the thrill of the throttle or the roar of the engine—but the quiet moments too. The early morning escapes. The roads less taken. The feeling of being completely present, helmet on, world off.

For us—myself and Simrat—motorcycling was never just a hobby. It was how we saw the world. How we connected with each other. And how we discovered what really mattered: freedom, purpose, and the joy of creating something real.

We always dreamed of building something that felt like us. A brand that carried our stories, our style, and the same sense of adventure that first brought us together. Not just clothes or gear—but a way to live. Boldly. Consciously. On purpose.

So we rolled up our sleeves (often with grease on our hands) and started building from the ground up. We worked closely with our factories, obsessing over details, pushing for better fabrics, and finding ways to tread lighter on the planet. Sustainability isn’t a buzzword for us—it’s just how we do things.

Today, we’re more than just a brand. We’re a growing community of riders, dreamers, creators, and wanderers. People who live for the long rides, the unexpected detours, and the stories that come from the road.