It all began with a passion for the ride—not just the thrill of the throttle or the roar of the engine, but the quiet moments too: early morning escapes, roads less traveled, and the feeling of being fully present, helmet on, world off.

For us—Simrat and Nishant—motorcycling was never merely a hobby. It was our lens for experiencing the world, connecting with each other, and discovering what truly mattered: freedom, purpose, and the joy of creating something authentic.

We dreamed of building a brand that reflected our essence—a brand that carried our stories, our style, and the adventurous spirit that first brought us together. Not just clothing or gear, but a lifestyle lived boldly, consciously, and with intention.

So, we rolled up our sleeves (often with grease on our hands) and built from the ground up. We collaborated closely with our factories, obsessing over every detail, sourcing superior fabrics, and striving to minimize our environmental impact. Sustainability isn’t just a buzzword for us—it’s the foundation of how we operate.

Today, we’re more than a brand. We’re a growing community of riders, dreamers, creators, and wanderers—people who live for long rides, unexpected detours, and the stories born on the road.