If you ride, you already know the problem. You need a bag that works on the bike, works off the bike, fits your laptop, fits your gear, survives rain, does not make your back feel like it has been through a wrestling match, and still looks good when you walk into a cafe after a 200km ride. That bag did not exist in India. So we built it.
Why We Made Shell 1
Every rider has a bag story. The one where your regular backpack strap snapped on a highway. The one where rain got into your laptop compartment. The one where you spent 15 minutes at a petrol station trying to reorganize everything because nothing had a proper place. We have lived every single one of those stories.
Shell 1 was not designed by someone looking at a mood board. It was designed by riders who needed something better. Nishant and the team went through multiple prototypes, tested them on actual rides across different terrains and weather conditions, and kept refining until the bag did exactly what it was supposed to do: make your life easier, whether you are commuting to work or heading out for a weekend ride.
What Makes It Different
Let us talk specifics, because this is not a "lifestyle accessory" that looks pretty and falls apart in three months.
All in one design. Shell 1 is built to handle your daily carry, your riding essentials, and your weekend trip packing all in the same bag. Dedicated compartments mean everything has a place. No more digging around at the bottom of your bag looking for your keys while your helmet is tucked under your arm.
Rider first ergonomics. The harness system and back panel are designed specifically for riding posture. When you are leaning forward on a bike for hours, the last thing you need is a bag that shifts around, bounces, or puts all the weight on your shoulders. Shell 1 distributes weight properly so you feel it less, even on long rides.
Weather ready. India throws everything at you. Dust in Rajasthan, rain in Kerala, humidity in Mumbai, freezing cold in Ladakh. Shell 1 is built to handle all of it. Your gear stays protected regardless of what the sky decides to do.
Looks that cross over. This was a non negotiable for us. You should be able to ride to a meeting, walk in with your bag, and not look like you just came off an expedition. Shell 1 has a clean, minimal aesthetic that works everywhere. On the bike, in the office, at the airport, wherever.
The Price Conversation
Here is where it gets interesting. International motorcycle bags that come close to Shell 1 in terms of quality and features will run you anywhere from $150 to $400. That is ₹12,000 to ₹35,000 at today's rates. And that is before shipping and customs.
Shell 1 is priced at ₹4,700 (originally ₹6,500). Not because we cut corners, but because we work directly with our manufacturing partners in India, skip the middlemen, and pass those savings straight to you. Premium quality does not have to come with a premium tax.
Who Is It For
Honestly? If you ride, it is for you. Daily commuters who need a reliable bag that handles the office and the road. Weekend warriors who want one bag that does everything without needing three different packs. Touring riders who need something durable enough for long hauls but civilized enough for when you get to your destination.
We have seen riders use Shell 1 on 50km commutes and 5000km tours. It handles both. That is kind of the whole point.
See It for Yourself
Words can only do so much. Head over to the Shell 1 product page to check out the full details, photos, and sizing. And if you have questions, hit us up on Instagram @projecturtle or email us at teamprojectturtle@gmail.com. We are always happy to talk gear.
Your back will thank you. Your stuff will thank you. And you will wonder why you did not switch sooner.